When Japanese firm, Aulet Pte Ltd, decided to set up a company in Singapore, they wanted a head-start through the local expertise of a good incorporation service. One that could take the time-draining task of deciphering complicated regulations and forms off their plate. While getting their business registered quickly was paramount, they also discovered the benefits of getting their first year accounting handled by a professional team.
Background:
As a tech company, Aulet Pte Ltd’s mission is to empower organisations to rapidly execute tasks with no-code functions.
While coding has a steep learning curve—Aulet basically makes it possible for clients without design or coding skills to build workflow automations and skyrocket productivity.
Creating business templates, for instance, can be a pain. Rather than start one from scratch, Aulet provides an array of professional templates at your fingertips.
Challenges:
Launching a new business overseas may seem daunting, especially when you’re not a resident of the country.
“I didn’t have any expertise of Singapore law and procedures (which) was a huge burden,” said Daisuke Mori, CEO of Aulet.
He found two Japanese Law/Accounting firms who only “dealt with large companies and some of the information on their websites were wrong because they were not local firms,” he said. Trying to get in touch with another Singapore based incorporation service also proved futile.
Solution:
When you’ve been frustrated too many times by inefficient and tardy providers, speed is a plus.
Daisuke Mori said, “I (signed up for) Counto’s incorporation and accounting services. (The team’s) responses are always fast enough. Especially for the incorporation (with bank account opening), it took only two weeks. Amazing!”
“(With Counto), I’m able to focus on my business (as) I don’t have to take care of admin work.”
Outcome:
Building a new company is about building momentum. To thrive, you need to put in place financial processes that allow you to scale.
Counto’s incorporation packages come with accounting and tax filing for the whole year which is a “great option if someone wants to start a new business in Singapore,” said Daisuke Mori.
As a savvy entrepreneur, Daisuke Mori knew that registering his business was more than signing his name on some paperwork.
The first year of business can be especially challenging, and there’s value in finding the right finance partner to help support his long-term goals. After all, as cliche as it sounds, the measure of any business really is, its longevity.
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