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Why we reimagined our brand name for the next chapter. Plus discover five incredibly cool things you might not know about Counto.
There is nothing as satisfying as seeing your brand come to life. It took time, as well as a great deal of care and creativity to rebrand as Counto.
Don’t get us wrong—we love the name Xibo. Except two things stick out. One we discovered that many people say it incorrectly (yes, we know it looks like “xi-bow” but it’s it’s “zai-bow”). Secondly, Xibo is also the name of a digital signage platform, which is confusing for potential customers.
We began this rebranding project by thinking about what sets us apart. Our purpose is to be a trusted financial partner for entrepreneurs and small businesses. Not to mention the rename has to reflect not just the quality of our accounting services but also our technological capabilities. We wanted something bolder and cooler to kick off the next chapter.
Enter a new logo stacked like coins to signify growth and prosperity, strategically forming a C shape using signature green hues, a vibrant symbol of hope and vitality; the name Counto with all its punchy consonants, mirrors the confidence and friendliness of our corporate personality.
We love our new name because it captures the notion of finance and connectedness, core capabilities of the Counto accounting platform.
Today marks a huge milestone for us all—and we want you to get to know us better. Starting with five interesting facts about Counto:
- Women outnumber men here
The tech industry is stereotypically male dominated and the statistics are well-known: in 2018, it was estimated that women held only 25% of all the jobs in the tech industry. By contrast, three-quarters of Counto’s workforce are female—here talent, not gender is what matters.
- We love, love technology
Which is why we are powered by an in-house engineering team. Not surprisingly since Counto was founded by a couple of computer engineers with a lofty objective: to offer high-quality accounting at an extraordinary price. Not to toot our own horn, but our artificial intelligence can produce a full tax form in under 60 seconds.
- First-of-its-kind, revenue-based plans
The price of an accounting plan moves in sync with your revenue: when you earn less, you pay less, and vice versa (which is most fair if you ask us). Besides that, the unlimited transactions feature (also, unprecedented) ensures your Counto accounting plan is really worth it.
- Hello from four countries
We have team members working from four different countries: Singapore, India, Germany, and the United States. Some of us cross time zones to align with Singapore’s, but mostly internet technology and cloud software keep us connected.
- A total name changer
Collectively, we floated around over 300 names before Counto emerged as the clear winner—via a public poll with five potential options. For us, the stakes were high but the result is worth it. And the best surprise? Turns out logical, left-thinking types (read: accountants and engineers) can be pretty darn creative, too.
Hope you love Counto as much as we do.
Counto offers the best bookkeeping, tax, and CFO services for growing businesses. Contact us for a no-obligation call today!
